Privacy Policy

Work

Introduction

We are committed to protecting your privacy. This policy explains how we collect, use, and protect personal data in compliance with the UK GDPR, the Data Protection Act 2018, the California Consumer Privacy Act (CCPA), and other relevant laws.

We are registered with the Information Commissioner's Office (ICO) under registration number ZA745543, and Matthew Scott is our designated Data Protection Officer (DPO).

Data We Collect

  • Personal Information: Name, email address, phone number (via forms, newsletter sign-ups, or booking a call through Cal.com).
  • Usage Data: IP address, browser type, interactions on the site, tracked by tools like Google Analytics, Facebook, LinkedIn, and potentially Hotjar.
  • Marketing Data: Preferences for receiving communications and newsletters.
  • Personalisation Data: Data that helps us customize your experience on the website (e.g., language, region).
  • Enrichment Data: We may use services like Clearbit to enhance data, linking company or business information to IP addresses or email data.

How We Use Your Data

  • To provide services, respond to inquiries, and manage bookings via Cal.com.
  • To send you newsletters and marketing content (with your consent).
  • To improve website functionality, user experience, and personalisation.
  • To serve targeted ads through platforms like Facebook and LinkedIn.
  • To analyze visitor behavior using analytics tools (e.g., Google Analytics, Hotjar).
  • To enrich user profiles through services like Clearbit for marketing purposes.

Sharing Your Data

We may share your data with:

  • Third-party providers: Analytics tools (Google Analytics, Hotjar), advertising platforms (Facebook, LinkedIn), and Clearbit for data enrichment.
  • Legal authorities: When required by law or to protect our rights.

We do not sell your data to third parties.

Data Protection Officer (DPO)

Matt Scott is our designated Data Protection Officer (DPO). If you have any concerns or questions regarding how your data is handled, you can contact the DPO at hello@advantagepaid.media

User Rights

If you are accessing our website from the EU or California, you have specific rights regarding your personal data, including:

  • The right to access your personal data.
  • The right to rectify inaccurate data.
  • The right to request deletion of your data (in certain circumstances).
  • The right to object to data processing.
  • The right to withdraw consent (e.g., for newsletter subscriptions) at any time.

To exercise your rights or to raise any concerns, please contact our DPO at hello@advantagepaid.media

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