Salad Money

client

Salad Money

Results

257% Growth in Applications

Industry

Finance: B2C

Platforms

Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Programmatic

Drive growth for Loan Applications whilst maintaining an efficient and profitable CPA (Cost Per Application)

Created an upper-funnel awareness campaign strategy
Developed audiences and targeting to turn cold audiences into converters
Scaled up high-intent campaigns on Google Ads to capitalise on in-market audiences and generic search volume demand
Increase brand search query volume and drive ultra-efficient conversions

Increasing brand awareness media spend from 1% to between 30-50%, using channels such as YouTube, programmatic display, Meta Ads and digital OOH
Full-funnel cross-channel campaign strategy that generated awareness and traffic clicks from a variety of channels to drive high-performing retargeting campaigns, Performance Max audience signals, and brand search volume
Performance Max and broad match search campaigns on Google Ads
- Identifying keywords for search and optimising campaigns to achieve a low CPC and high CVR that would keep CPA on target
- Exploring and testing different audiences split by asset group within campaigns
Experimentation and testing of assets, platforms and audiences

While brand awareness can often be overlooked, it was instrumental in scaling up the media spend which has allowed Salad Money to grow month after month for the past 2+ years.

Related Work

701% Increase in MQL’s

52% YoY Revenue Growth

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