Attribution-driven paid media that fuels growth
Growth plateaued? Unsure which channels deliver? We’re the agency to fix that.
Trusted by
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Attribution was messy. We fixed this, and scaled new customer acquisition.
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Needed efficient growth. We delivered at scale, in a highly competitive market.
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Growth was flat. We increased volume and quality of leads, reducing CPL.
Experiencing this?
Next level Paid Media
When growth stalls, basic campaign management isn’t enough. You need a team experienced at scaling, using advanced strategy and attribution that delivers real outcomes.
At Advantage Paid Media we scale efficiently, with clear direction and a focus on new customer growth. No vanity metrics, just measurable results.
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Everything you need to scale smarter in 2025.
Paid Media Management
Attribution Solutions
Programmatic Advertising
Paid Media Consultancy
Customer testimonials
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Don't just take our word for it...
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"Their knowledge and skills have allowed us to access new customers whilst maximising our existing customer loyalty"
Matt Jarrett, Marketing Manager @ Dartington Crystal
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"They are the perfect partner. Always pushing the boundaries and sharing the latest insight; we are proud to have them as an extension to our team"
Lucy Jarjoura, Marketing Director @ Wake The Tiger
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"Advantage Paid Media has truly delivered, becoming an essential part of our strategy and success.”
Dan Evans, Head of Marketing @ Salad Money
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"Our last agency just wasn't performing, then we were recommended APM! Super impressed with Advantage's methodology, and most importantly the results."
Audrey Bogdanovic, Marketing @ Pantheon
Here’s exactly what the process will look like
Discovery
Every business is different, so we start by understanding yours.
In a focused 20-minute call, we’ll uncover what’s driving performance, what’s slowing it down, and where the biggest opportunities lie.
Proposal
Once we understand your position, we’ll build a bespoke paid media proposal designed around your growth goals.
This includes a practical plan showing how we’d improve structure, measurement, testing and media mix, so you can see exactly what our strategy will be.
It’s collaborative, transparent and built around what you actually need, not just what’s in our service list.
Implement
When you’re ready, we’ll get to work. From campaigns and tracking to attribution and incrementality, we implement with precision, combining creative insight with data-driven decision-making.
You’ll see progress quickly as we optimise from day one and focus on measurable outcomes that matter to your business.
Scale
Growth doesn’t stop at launch. We continually analyse performance, identify new opportunities and evolve your strategy so results compound over time.
You’ll know exactly where your budget is going, what impact it’s having and how to push even further.
This is where we expect the fun to really begin, turning performance into momentum.
Frequently Asked Questions
Attribution has been a challenge for marketers for all time! There have been more recent publicised disruptions, such as changes to privacy laws and what can be tracked, although the challenges go back further than this.
If you’re advertising on multiple ad platforms, each platform will typically claim 100% ownership of every conversion. You then need to determine which platforms had a genuine impact on conversion, and also be able to determine what your actual CPA and ROAS is.
Attribution tools help to determine the true customer journey, which channels had a genuine impact, and provide with more of a single source of truth. Having this level of accurate data allows our team to make smarter decisions on budget allocation and optimisation, which ultimately improves the efficiency and performance of your campaigns.
Every client is managed by a dedicated team of paid media specialists, with more than 5 years of experience on your account.
We typically work with media budgets ranging from £5k a month to £500k a month. We have lots of experience at all levels of media spend, across most industries and sectors.
We don’t produce creative in-house, but we will advise and recommend on what is working and what we would like to see. If you do need a creative agency, we have trusted partners we can recommend.
If you already have ads running, we will take ownership and monitor them from day 1. For any rebuild or new campaigns, in most cases it takes 2 - 4 weeks to go live. The timelines do depend on how quickly you can provide us with everything we need, and if you need to move quickly then we can facilitate that within 2 weeks.
Stagnant growth? Messy attribution?
Book a Call or Send a message.
